Tecventions’ go-to-market strategy is designed to drive platform adoption first, followed by expansion sales and repeat purchases.

Customer Entry

Customers typically enter the ecosystem through:

• Starter kits

• Bundled product offerings

• Promotional system-level purchases

These entry points reduce friction and clearly demonstrate the value of the platform.

Expansion & Repeat Purchases

Once customers adopt the platform, additional purchases occur naturally as they:

• Organize additional spaces

• Expand storage capacity

• Add compatible carriers and accessories

Sales Channels

• Direct-to-Consumer (Primary): Shopify storefront for margin control, customer data, and rapid iteration

• Amazon FBA: Introduced after product validation to support scale on proven SKUs

• Wholesale/Retail: Selective expansion after demand is validated

Marketing emphasizes problem-solution clarity, system compatibility, and bundled value.